Soft Gravity

CIBC – 2010 FIFA World Cup Contest

CIBC became the broadcast sponsor of FIFA during the 2010 World Cup. As part of a multi-channel initiative to engage consumers and CIBC employees, the bank required an internal solution that would allow employees to complete contest entries for clients. The solution needed to work with CIBC’s existing product and service fulfillment software.

Soft Gravity developed a simple, easy-to-use solution that seamlessly integrated with the fulfillment experience for both employees and clients. It captured information about the CIBC product or service, client information and provided details about the contest. The solution also adhered to the highest level of security standards required by a financial institution.

TELUS – Sell Smart and Win Incentive Contest

As part of the launch of its new employee incentive program, TELUS needed an online presence that would encourage ongoing participation and offer rewards for a variety of behaviours.

Soft Gravity built the “Sell Smart and Win” platform that rewarded employees with game tokens every time they activated a Blackberry. The tokens were then used to play an online slot machine that awarded employees with cash prizes and merchandise. The site also provided interactive Blackberry product demos and product information. The site included unique participant log-in, customized accounts and game functionality and a customized reporting structure that reports on participation, prizing and reward levels.

AWS Partner Network

Soft Gravity Inc. is a proud member of the AWS Partner Network (APN). We utilize Amazon Web services to support our large scale installations and services.

Lindt - Red Carpet Moments

Lindt wanted an online presence that would be the destination for all contests and promotions held each year. It needed to adhere to brand standards while being flexible enough to meet the requirements of varying initiatives and objectives. And it had to allow for registration of contestants and tracking of ballots earned.

Soft Gravity built a promotional platform that allowed for seasonal promotions to be implemented and executed consistently and seamlessly. Although promotions vary by season (Christmas, Valentine’s, Easter, etc.) and in nature according to Lindt’s objectives, the platform developed allowed for maximum flexibility of content, interaction and data collection.

Canadian Tire Petroleum - $50,000 Giveaway

To increase traffic at its gas stations, Canadian Tire Petroleum wanted a program that would drive from store to online and back to store again.

Soft Gravity built the promotional website for Canadian Tire Petroleum’s $50,000 Giveaway. Consumers had a chance to win 1 of 3 $50,000 cash prizes as well as 1,000 additional prizes. The site had to support instant win mechanics (with PIN entry) and needed to be built using extremely high security and privacy standards. It also had to allow highly customized, real-time reporting to the administrators for the duration of the contest. All of these requirements were fulfilled by MiPP, a propriety solution developed by Soft Gravity.

Tetley - Colour Therapy Site

Tetley had brought its new single-serving Tetley Infusions product to market with a Colour Therapy campaign. To engage consumers further, Tetley required an online contest.

Soft Gravity built a promotional site with Facebook integration that leveraged the Colour Therapy campaign. Consumers earned ballots by registering for the Colour Therapy Retreat contest and for positive word-of-mouth activity. The site also allowed users to opt in to become Brand Advocates and receive Infusions samples that they could share in their home or at work. The contest site was built using Soft Gravity’s proprietary MiPP solution which provides contest administrators with tools to retrieve real time reports on all participants.

Fuse Marketing Group - Corporate Website

FUSE Marketing Group wanted to overhaul its existing website so it could be easily updated on a regular basis, provide an up-to-the-minute voice for FUSE, and engage the community.

Soft Gravity built a customized blog for the homepage that allowed FUSE’s newly-assembled blog team to post articles, links, reviews and more. The blog was also fully integrated with social plug-ins so visitors could easily share any content they found interesting. An administrative tool was included which allowed for full-scale updates that could be managed internally at FUSE by an administrator.

Sleep Country Canada - Get Better Sleep

Realizing it wasn’t maximizing the potential of its online presence, Sleep Country wanted to refresh its website to provide a better user experience. Sleep Country wanted new ways to engage consumers, the ability to keep content fresh and topical, and a way to manage its online catalogue of products.

Soft Gravity rebuilt the Sleep Country site from the ground up. Many existing features were overhauled to maximize performance and optimize the end-user experience. Several new features were added as well to align with the client’s strategic objective of increasing social engagement, including a blog, poll and a section for special offers. Administrative tools allowed the client to have full control over these new features as well as their catalogue so the site could be updated with up-to-the-minute information.

RODO - Million Dollar Trivia Challenge

Rogers wanted to raise awareness of its new Rogers On Demand Online service which allows users to watch movies and TV shows on their home computer.

Soft Gravity built a Facebook game based on the movies and TV shows available through the new Rogers service. Rogers Million Dollar Trivia Challenge allowed Facebook users to play a daily trivia game to earn ballots that would help them win the grand prize. The game allowed participants to ask Facebook friends to answer questions on their behalf, view a leader board, and answer trivia questions for their Facebook friends. The application was built and deployed using a cloud server model that allowed our client to reduce costs by efficiently scaling the application servers based on traffic demands without any required downtime.

TELUS/RIM – My Bold Move

TELUS and RIM had partnered to promote the latest versions of Blackberry Smartphones and required an online solution that would get consumers engaged with and excited about the Blackberry brand.

Myboldmove.ca asked consumers to submit an example of when they made a successful bold move to earn a ballot for a chance to win $25,000. Participants could also earn ballots by telling friends, getting friends to enter and posting to their Facebook wall. To accommodate this interactivity, the site supported user-generated-content, full interaction of visitors with other visitors and social media plug-ins. The site also allowed administrators to have full control and management of all content.

Strawberry Frog – Downtown Dubai

Strawberry Frog was developing a multi-channel global marketing plan for Downtown Dubai which would encourage travellers to experience the emerging city’s downtown amenities and attractions.

Soft Gravity was asked to provide technical expertise in the development of the website that would support the global campaign. Working against extremely short timelines we were able to help Strawberry Frog achieve their digital requirements and meet client expectations.

Quizative – Ongoing Technical Support

Quizative is a digital marketing agency that develops marketing solutions across a range of digital channels for its clients.

Soft Gravity has provided technical support on a variety of projects for a number of Quizative’s clients. We have been both consultants and partners in the development of solutions, their implementation and the evaluation of their effectiveness.

Fuse Pharma - Corporate Website Consultation

FUSE Pharma is a marketing agency specializing in the pharmaceutical industry.

Soft Gravity provided technical support for their corporate website, and resolved issues with flash animations and audio experienced by site visitors using different browsers.

Heart and Stroke Foundation – Website Consultation

Heart and Stroke Foundation's online presence took on multiple forms through many mini websites spread across all provinces. Soft Gravity evaluated their current websites and provided the foundation for a more efficient solution based on a centralized approach.

Janes - FlatJacks Promotion

Janes was launching a new toaster-ready chicken snack and needed a website that would raise awareness and promote a contest.

Using our proprietary MiPP solution, Soft Gravity developed a website that allowed users to register, enter a PIN for an instant-win contest, tell a friend and provided log-in security. Given the playful nature of the product and youthful audience, full social media connectivity (Youtube, Facebook, Twitter) was a key customized feature. Soft Gravity also developed the unique prizing algorithms that were required to be compliant with the mode of entry and awarding of prizes.

SmartCentres – The Henderson Jersey Homecoming Tour

SmartCentres acquired Paul Henderson’s jersey from the historic 1972 Summit Series. With a plan to tour the jersey across Canada, Smart Centres needed a site that would track the tour and provide updates of towns visited.

With the site taking place over five months, it was essential that the tour team could update the site quickly and easily from anywhere on the road. Soft Gravity used our proprietary MiPP solution that allowed all changes to be made without the intervention of the developers.